Author: dadvail

Philadelphia, Pa., – The Dad Vail Regatta presented by Independence Blue Cross and The Sydney Kimmel Cancer Center at Thomas Jefferson University continues to increase its presence in the social media world, using Facebook, Instagram and Twitter to deliver and share information with coaches, athletes and crew enthusiasts.

The Dad Vail Regatta, now in its 79^th year, will be held on Friday, May 12 and Saturday, May 13 on the Schuylkill River in Philadelphia, Pa. and expects to host more than 100 colleges and universities and 3,500 athletes.

“Social media continues to be an invaluable communication tool for the Dad Vail Regatta,” says Jim Hanna, President of the Dad Vail Regatta Organizing Committee (DVROC). “It offers us the ability to connect in a very speedy and efficient manner and opens up the world to us. For example, with Twitter, we’re able to post the results of our races immediately, post weather updates and race schedule changes instantaneously, all of which really are really appreciated by our fans and participants.”

To date, the Dad Vail Regatta’s social media presence continues to grow and inform our fans and participants through various platforms. As of May 2016, Internet traffic on Facebook, Instagram and Twitter has shown increased traffic.

As these valuable resources continue to expand and provide more content, the Dad Vail Regatta has been able to increase exposure of North America’s most prestigious regatta to a widespread demographic audience through tweets, Facebook posts and Instagram photos while continuing to have a special appeal to the rowing community.

For collegiate sports events, it made sense for the Regatta to be an early adopter of these more modern methods of communication to connect with a younger audience.

Since adopting the various social media platforms the Dad Vail Regatta has experienced positive results with each platform prompting positive growth by way of augmenting wider exposure.

To follow the Dad Vail Regatta on Social media, please go to:

https://www.facebook.com/DadVailRegatta

https://twitter.com/dadvailr

https://www.instagram.com/dadvailregatta

About Independence Blue Cross

Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. With our affiliates, we serve more than 8.5 million people in 25 states and the District of Columbia, including more than 2.5 million in the region. For almost 80 years, we have been enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting events that promote wellness. To learn more, visit www.ibx.com. Connect with us on Facebook at ibx.com/Facebook and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

About – Jefferson

Jefferson, through its academic and clinical entities of Thomas Jefferson University and Jefferson Health, including Abington Health and Aria Health, is reimagining health care for the greater Philadelphia region and southern New Jersey. Jefferson has 23,000 people dedicated to providing the highest-quality, compassionate clinical care for patients, educating the health professionals of tomorrow, and discovering new treatments and therapies to define the future of care. With a university and hospital that date back to 1824, today Jefferson is comprised of six colleges, nine hospitals, 34 outpatient and urgent care locations, and a multitude of physician practices throughout the region, serving more than 100,000 inpatients, 373,000 emergency patients and 2.2 million outpatients annually.

Contact:

Ed Levin
Publicity Director
610-246-5902
levins51@verizon.net

Philadelphia, PA – The Dad Vail Organizing Committee is pleased to establish “Friends of the Dad Vail Regatta,” a membership supported endeavor to rally both long-time and new fans of North America’s largest intercollegiate rowing regatta.

The 79th Dad Vail Regatta presented by Independence Blue Cross and The Sidney Kimmel Cancer Center at Thomas Jefferson University will be staged on the Schuylkill River on Friday May 12 and Saturday May 13.

Friends of the Dad Vail Regatta was formed to accept financial gifts from individuals and groups to strengthen the financial underpinnings of an unparalleled rowing tradition that began in 1934 and has become an iconic Philadelphia event according to DVROC President Jim Hanna.

Dad Vail attracts crews from as far north as Toronto, Canada, as far west as San Diego, California, and as far south as Melbourne, Florida, and is far more than a regatta. For those less gifted athletically but with strengths in the humanities, Dad Vail conducts an annual art poster award.  For those wishing to row for life, Dad Vail conducts a corporate rowing event as well as an alumni rowing event. Ever mindful of serving the greater Philadelphia community, Dad Vail supports community rowing, ensuring rowing is a sport exposed to youth who might otherwise be denied access.

“We are fortunate to have support from local and national companies that include Independence Blue Cross, Jefferson Hospital, Coca Cola and PECO, and we know others want to be involved in helping Dad Vail go on,” says Jim Hanna, “which is the reason we are offering an opportunity to individuals and organizations to help ensure a stable and strong future for the Regatta by way of this Dad Vail membership endeavor

To join the Friends of the Dad Vail Regatta and make a financial gift, go to www.dadvail.org and click on the Donate Now button.\

Contact:
Ed Levin
Publicity Director
610-246-5902
levins51@verizon.net

DAD VAIL REGATTA WELCOMES INDEPENDENCE BLUE CROSS SUPPORT AS PRESENTING SPONSOR

Philadelphia, PA, April 25, 2017 – Philadelphia’s premiere rowing event, the Dad Vail Regatta, just became stronger.

Independence Blue Cross (Independence) has become a presenting sponsor of the Dad Vail Regatta and will provide support for this iconic Philadelphia tradition, now in its 79^th year. This year’s Regatta will be held Friday, May 12 and Saturday, May 13 on the Schuylkill River. As the country’s largest collegiate rowing event, the Regatta annually attracts more than 100 universities and colleges and 3,500 athletes equally divided between men and women from over 25 states and Canada.

“Dad Vail Rowers personify Independence “Live Fearless,” optimism to embrace life fully,” says Jim Hanna, president of the Dad Vail Regatta Organizing Committee. “This is an ideal partnership because health, fitness and rowing are inextricably linked. In a sport that requires the athletes to be in superb shape, this partnership with Independencesymbolizes all the wonderful benefits associated with excellent fitness and health.”

“Thousands of student-athletes and tens of thousands of spectators will gather at the Schuylkill River on May 12 and May 13 to celebrate fitness and community, and Independence Blue Cross is pleased to join them,” said Daniel J. Hilferty, Independence president and CEO. “The Dad Vail is a signature Philadelphia event, and we are proud to help make it happen this year.”

Named after beloved rowing coach Harry Emerson “Dad” Vail, who was one of the sport’s most passionate advocates, the Regatta attracts tens of thousands of spectators. Every year they line the banks of the Schuylkill River to enjoy the spirited competition and festive atmosphere.

Among the universities and colleges competing in the upcoming Dad Vail Regatta, virtually every local school will be there: Villanova University, LaSalle University, Philadelphia University, St. Joseph’s University and Drexel University. The Drexel Dragons have won the overall point trophy for the past four straight years.

Contact:

Fran Connors
General Manager
Dad Vail Regatta
610-348-1104
dadvailgm@comcast.net