Philadelphia, Pa., – The Dad Vail Regatta presented by Independence Blue Cross and The Sydney Kimmel Cancer Center at Thomas Jefferson University continues to increase its presence in the social media world, using Facebook, Instagram and Twitter to deliver and share information with coaches, athletes and crew enthusiasts.

The Dad Vail Regatta, now in its 79th year, will be held on Friday, May 12 and Saturday, May 13 on the Schuylkill River in Philadelphia, Pa. and expects to host more than 100 colleges and universities and 3,500 athletes.

“Social media continues to be an invaluable communication tool for the Dad Vail Regatta,” says Jim Hanna, President of the Dad Vail Regatta Organizing Committee (DVROC). “It offers us the ability to connect in a very speedy and efficient manner and opens up the world to us. For example, with Twitter, we’re able to post the results of our races immediately, post weather updates and race schedule changes instantaneously, all of which really are really appreciated by our fans and participants.”

To date, the Dad Vail Regatta’s social media presence continues to grow and inform our fans and participants through various platforms. As of May 2016, Internet traffic on Facebook, Instagram and Twitter has shown increased traffic.

As these valuable resources continue to expand and provide more content, the Dad Vail Regatta has been able to increase exposure of North America’s most prestigious regatta to a widespread demographic audience through tweets, Facebook posts and Instagram photos while continuing to have a special appeal to the rowing community.

For collegiate sports events, it made sense for the Regatta to be an early adopter of these more modern methods of communication to connect with a younger audience.

Since adopting the various social media platforms the Dad Vail Regatta has experienced positive results with each platform prompting positive growth by way of augmenting wider exposure.

To follow the Dad Vail Regatta on Social media, please go to:

About Independence Blue Cross

Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. With our affiliates, we serve more than 8.5 million people in 25 states and the District of Columbia, including more than 2.5 million in the region. For almost 80 years, we have been enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting events that promote wellness. To learn more, visit Connect with us on Facebook at and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

About – Jefferson

Jefferson, through its academic and clinical entities of Thomas Jefferson University and Jefferson Health, including Abington Health and Aria Health, is reimagining health care for the greater Philadelphia region and southern New Jersey. Jefferson has 23,000 people dedicated to providing the highest-quality, compassionate clinical care for patients, educating the health professionals of tomorrow, and discovering new treatments and therapies to define the future of care. With a university and hospital that date back to 1824, today Jefferson is comprised of six colleges, nine hospitals, 34 outpatient and urgent care locations, and a multitude of physician practices throughout the region, serving more than 100,000 inpatients, 373,000 emergency patients and 2.2 million outpatients annually.


Ed Levin
Publicity Director

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