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Dad Vail Regatta Social Media Presence Shows Continued Growth
Ed Levin 
Publicity Director 
Philadelphia, Pa., (April 27,2016) – Now exercising “cutting edge” tactics in the ever expanding world of social media, the Dad Vail Regatta presented by The Sidney Kimmel Cancer Center at Thomas Jefferson University continues to deliver and share an ever increasing amount of information with coaches, athletes and crew enthusiasts through Facebook, Instagram, Twitter and Pintrest.  
“Social media is ubiquitous and an invaluable communication tool for the Dad Vail Regatta," says James Hanna, president of the Dad Vail Regatta Organizing Committee (DVROC). "It offers us the ability to connect in a very speedy and efficient manner and opens up the world to us. For example, with Twitter, we're able to post the results of our races immediately, post weather updates and race schedule changes instantaneously, all of which really are really appreciated by our fans and participants."  
As these valuable resources continue to expand and provide more content, the Dad Vail Regatta has been able to increase exposure of North America’s most prestigious regatta to a widespread demographic audience while having a special appeal to the rowing community. 
For collegiate sports events, it made sense for the Regatta to be an early adopter of these more modern methods of communication to connect with a younger audience. Since adopting the various social media platforms the Dad Vail Regatta has experienced positive results with each platform prompting positive growth by way of augmenting wider exposure to the Dad Vail Regatta presented by The Sidney Kimmel Cancer Center at Thomas Jefferson University, which will be held this year on Friday, May 13 and Saturday, May 14.  
Social media sites for the Dad Vail Regatta follow: 
About Jefferson  
Our newly formed organization, Jefferson, encompasses Thomas Jefferson University and Jefferson Health, representing our academic and clinical entities. Together, the people of Jefferson, 19,000 strong, provide the highest-quality, compassionate clinical care for patients, educate the health professionals of tomorrow, and discover new treatments and therapies that will define the future of health care.  
Jefferson Health comprises five hospitals, 17 outpatient and urgent care locations, as well as physician practices and everywhere we deliver care throughout the city and suburbs across Philadelphia, Montgomery and Bucks Counties in Pa., and Camden County in New Jersey. Together, these facilities serve nearly 73,000 inpatients, 239,000 emergency patients and 1.7 million outpatient visits annually. Thomas Jefferson University Hospital is the largest freestanding academic medical center in Philadelphia. Abington Hospital is the largest community teaching hospital in Montgomery or Bucks counties. Other hospitals include Jefferson Hospital for Neuroscience in Center City Philadelphia; Methodist Hospital in South Philadelphia; and Abington-Lansdale Hospital in Hatfield Township.  
Thomas Jefferson University enrolls more than 3,800 future physicians, scientists, nurses and healthcare professionals in the Sidney Kimmel Medical College (SKMC), Jefferson Colleges of Biomedical Sciences, Health Professions, Nursing, Pharmacy, Population Health and is home of the National Cancer Institute (NCI)-designated Sidney Kimmel Cancer Center. 
For more information and a complete listing of Jefferson services and locations, visit 

Content reviewed and published: 5/10/2016 8:48:21 AM
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